Seth Godin: Sliced bread and other marketing delights (Ted Talk)

My notes

1/3

1. ideas that spread win
2. ideas used to spread well via the tv industrail complex- not anymore (I dont even watch telivison- so I miss out on all those products that primarilly are marketed there.

3. we have too many choices _ mentioned in another talk as a reason for our unhappiness- and to little time- so changing from our status qou to a new way/product isn't an easy thing to cause.

4. The word remarkable- something that people remark about (such as the ted confrence itself- word of mouth spreads)OTHER WORDS --
remark (v.)
1633, "to mark out, distinguish" modeled on Fr. remarquer "to mark, note, heed," from M.Fr. re-, intensive prefix, + marquer "to mark," probably from a Gmc. source, cf. O.H.G. marchon "to delimit" (see mark). Original sense preserved in remarkable (1604); meaning "make a comment" is first attested c.1694, from notion of "make a verbal observation" or "call attention to specific points." The noun is from 1654.

rave (v.) Look up rave at Dictionary.com
c.1374, "to show signs of madness or delirium," from O.Fr. raver, variant of resver "to dream, wander, rave," of unknown origin (see reverie). The identical (in form) verb meaning "to wander, stray, rove" first appeared c.1300 in Scottish and northern dialect, and is probably from an unrelated Scand. word (cf. Icelandic rafa). Sense of "talk enthusiastically about" first recorded 1704. Noun meaning "rowdy party" is from 1960, though rave-up was British slang for "wild party" from 1940; specific modern sense of "mass party with loud, fast electronic music and often psychedelic drugs" is from 1989. Raver, from this sense, is first recorded 1991. Raving is attested from 1475; sense of "remarkable" is from 1841.

hot
O.E. hat "hot, opposite of cold," also "fervent, fierce," from P.Gmc. *haitoz (cf. O.Fris. het, O.N. heitr, Du. heet, Ger. heiß "hot," Goth. heito "heat of a fever"), from PIE base *qai- (cf. Lith. kaistu "to grow hot"), the same root as that of heat. Taste sense of "pungent, acrid, biting" is from 1548. Sense of "exciting, remarkable, very good" is 1895; that of "stolen" is first recorded 1925 (originally with overtones of "easily identified and difficult to dispose of"); that of "radioactive" is from 1942. Hot air "unsubstantiated statements, boastful talk" is from 1900. Hot potato in figurative sense is from 1846. Hot-blooded "passionate" (1598) is a relic of medieval physiology theory. The association of hot with sexuality dates back to 1500. Hot rod first recorded 1945 in Amer.Eng.; hot water "trouble" is from 1537. The hot and cold in hide-and-seek or guessing games are from hunting (1648), with notion of tracking a scent. Hot spot "night club" first recorded 1931. Hotshot "important person" is from 1933; it earlier meant "fast train" (1925).

signal (adj.)
"remarkable, striking, notable" 1641, from Fr. signalé, pp. of signaler "to distinguish" (see signal (n.)).

solid (adj.)
1391, from O.Fr. solide "firm, dense, compact," from L. solidus "firm, whole, entire" (related to salvus "safe"), from PIE base *sol- "whole" (cf. Gk. holos "whole," L. salus "health;" see safe (adj.)). Slang sense of "wonderful, remarkable" first attested 1920 among jazz musicians. The noun is recorded from 1495. Solid South in U.S. political history is attested from 1858. Solidify is from 1799 (trans.), 1837 (intrans.). Solid state as a term in physics is recorded from 1953; meaning "employing transistors (as opposed to vacuum tubes)" is from 1959.

lulu
"remarkable person or thing," 1886 (first attested in a baseball article from New Orleans, U.S.), perhaps from earlier looly "beautiful girl," of unknown origin.



5. Japanese word olaku- the desire of someone obsessed

6. sell to people who are obsessed
Video notes:
hy you should listen to him:

"Seth Godin may be the ultimate entrepreneur for the Information Age," Mary Kuntz wrote in Business Week nearly a decade ago. "Instead of widgets or car parts, he specializes in ideas -- usually, but not always, his own." In fact, he's as focused on spreading ideas as he is on the ideas themselves.

After working as a software brand manager in the mid-1980s, Godin started Yoyodyne, one of the first Internet-based direct-marketing firms, with the notion that companies needed to rethink how they reached customers. His efforts caught the attention of Yahoo!, which bought the company in 1998 and kept Godin on as a vice president of permission marketing. Godin has produced several critically acclaimed and attention-grabbing books, including Permission Marketing, All Marketers Are Liars, and Purple Cow (which was distributed in a milk carton). In 2005, Godin founded Squidoo.com, a Web site where users can share links and information about an idea or topic important to them.

"[Godin] is a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet."

Forbes.com

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Intriguing launch from Seth Godin – October 10, 2005

Squidoo logoMarketing guru Seth Godin , whose 'Purple Cow' talk was a hit at TED2003, has launched an ingenious new site called Squidoo. It plans to accumulate content from anyone willing to play where each page (he calls it a lens) is a self-contained piece of expertise on a single topic. Seth believes this will help make searches much more productive and allow an army of individual mini-experts and bloggers to promote their wisdom to the world. About.com meets wikipedia. The free e-book accompanying the launch is a great, fast read with real insights, I think, on the future of search. Whether or not Squidoo gets to critical mass, the concept is cool.